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Pet Friends Mirror Human Lifestyle Trends

Many of the biggest lifestyle trends in America today, such as natural foods, concern for environmental issues, and the rise of holistic therapies, are having a major influence on the pet market. The phenomenon is occurring because people are treating their pets more like family members than ever before, wanting to extend their pets’ lives and keep them healthy and happy.

In a 1999 American Animal Hospital Association survey, two thirds of survey respondents said they take their pet to the veterinarian more often than they see their own physician. Nine out of ten respondents include their pets in holiday celebrations and more than four out of ten take their pet on recreational outings such as camping. Nearly one-fifth of respondents have actually given their pet massage therapy.

As humans seek to turn back their own biological clock, they’re also looking to slow the aging process in their pets.

Most Common Fatal Diseases in Dogs

Disease ………………. Percentage

1.Cancer ……………………47

2. Heart/Cardiac …………….12

3. Kidney disease …………… 7

4. Epilepsy ………………… 4

5. Liver disease…………….. 4

6.Bloat…………………….. 3

7. Diabetes…………………. 3

8. Stroke ………………….. 2

9. Cushing’s Disease…………. 2

10. Immune Diseases …………. 2

Source: Morris Animal Foundation, Animal Health Survey (March 1998).

Many people are turning to natural foods, holistic medicine, acupuncture, and vitamin supplements for their pets. Joint disorders are a common problem in many dog breeds, which age the dog prematurely. Physical therapy and swim therapy are gaining prominence in relieving a pet’s discomfort and increasing physical conditioning.



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